Notes from the studio
Clear thinking on brands, business and the decisions that connect them.
Has Your Business Outgrown Its Brand?
Your business has grown, changed and moved forward. Has your brand kept up? Here’s when a rebrand becomes more than a visual update and starts supporting what comes next.
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05 articlesHow to Choose a Branding Studio: 7 Questions to Ask Before You Sign
Choosing a branding studio is about more than comparing portfolios and deliverables. Here are seven questions to help you find the right creative partner for where your business is heading next.
A branding project is not a logo reveal. It is a sequence of decisions.
Most businesses know the outputs: a logo, colours, type and guidelines. Fewer understand the decisions that make those outputs useful. Here is what a serious branding process should actually involve.
How much does branding cost? You're pricing the wrong thing.
Ask what branding costs and you'll get a number between two thousand and two hundred thousand. The range is useless because price isn't the right question. The stake is.
Your logo isn't your brand. It's the last five percent.
Everyone says your logo isn't your brand, then waves at feelings and vibes. Here's the part they skip: a logo can only be right or wrong for a decision you've already made.
Rebrand or refresh: it's a diagnosis, not a budget
Most businesses ask whether they can afford a rebrand or should settle for a refresh. Wrong question. The real one is what's actually broken.